MULTIDISCIPLINARY MARKETING, PUBLIC RELATIONS & COMMUNICATIONS MANAGER
Jasmine has led strategic public relations and marketing initiatives that have landed targeted media placements for clients and companies in the B2B and B2C consumer goods, interior design, home decor, home building products, architecture, engineering, construction, technology, and horticulture industries.
She utilizes creative PR and marketing strategies, meticulously organized project management skills and team collaboration to maximize the impact and reach of client/company campaigns. She's turned a college campus's social media crisis about the then-First Lady of the United States into a positive community rallying occasion; a client's national TV show placement into a magazine cover story; grown social media platforms by over 17,000 followers without paid advertising; twice created content that’s gone viral; and turned media and influencer partnerships into personal friendships.
Her storytelling ability has captured your attention enough to still be reading her brief summary right now. From media relations and content development to influencer marketing and event planning, Jasmine has managed successful projects that have garnered - literally - millions of impressions. Creativity, attentiveness, collaboration, adaptability, and resilience have helped her reach this point in her career and she's not stopping any time soon.
SECURED MEDIA PLACEMENTS
National: CNBC || Good Morning America || USA Today || The TODAY Show || The Washington Post
Trade: Architect || Architectural Record || ASID Icon || Atlanta Home Improvement || Builder || Business of Home || Casual Living || Contract || Designers Today || Furniture Today || Furniture, Lighting & Decor || Home Accents Today || Home Furnishings Business || Home Furnishings News || Hospitality Design || Interior Design || Interiors+Sources || Kitchen & Bath Business || Landscape Architecture || Retailer NOW || Rug Insider || Rug News ||
Consumer: Architectural Digest || Atlanta magazine || Atlanta Homes & Lifestyles || Better Homes & Gardens || Country Living || Domino || Dwell || ELLE Decor || Family Handyman || Good Housekeeping || HGTV Magazine || Home & Design || House Beautiful || The Knot || Lonny || Martha Stewart Living || Martha Stewart Weddings || MyDomaine || Ocean Home || PureWow || Refinery29 || Rue Mag || Southern Living || Sunset || Surfaces || Town & Country || Veranda
Home Depot at the CBC Summer House Nantucket 2019
To promote The Home Depot’s private brand outdoor patio furniture collection, Hampton Bay, as well as the wide array of outdoor decorative accessories, The Home Depot participated in the CBC Summer House 2019 in Nantucket, Mass. from June 11-18, 2019 allowing 28 lifestyle media and influencers to experience our product first hand. Over the course of three sessions, The Home Depot hosted an alfresco dinner on the outdoor patio of a classic colonial summer home. To show the variety of styles offered by Hampton Bay, all the outdoor areas of the home were outfitted with a variety of Hampton Bay patio furniture including the front porch, back screened-in deck, back outdoor patio, and the upstairs living room balcony as well as the pool house’s wrap-around porch and the entire poolside area (video).
Each dinner session began with wine and hors d’oeuvres in the pool area, which is where the CushionGuard wine spill demo (click here for reaction video) took place using the white West Park collection cushion. Following the demo, the group transitioned to the outdoor patio area for a four-course meal with The Home Depot team, served on tableware offered by Home Depot Home. As the sunset, the patio was well lit by Hampton Bay outdoor string lights. The Home Depot team communicated the breadth of styles, due diligence for quality and free delivery benefits to the media attendees.
Photography by Demi Ward Photography
BEHR Paint’s 2020 Color of the Year Announcement in Napa Valley
Taking place at Calistoga Ranch, BEHR Paint revealed its 2020 Color of the Year “Back to Nature” amongst 21 media members as well as BEHR and The Home Depot team members in sunny, warm Napa Valley, Calif. Both onsite and online, the excitement for Back To Nature was immense and showed through first-day coverage, including key quotes from both BEHR and The Home Depot spokespeople, photo assets and social media shares. The most influential shelter, interior design and non-endemic lifestyle outlets drove tons of buzz on social media, posting more than 150+ Instagram stories and dozens of Instagram, Twitter and Facebook posts throughout their three-day stay at Calistoga Ranch. Additionally, more than a dozen onsite interviews with BEHR’s Erika Woelfel (VP of Color & Design) and The Home Depot’s Sarah Fishburne (Director of Trend & Design) took place, which will garner continued media benefits in the coming months as new BEHR/The Home Depot offerings debut in the stores and online.
The Home Depot was well represented in the both paint and décor categories. The breadth of décor displayed in the three vignettes visually communicated that The Home Depot is a décor destination to be remembered. Additionally, the 21 media attendees were delighted to learn that the bedding in their Calistoga Ranch bedrooms was also from The Home Depot. Attendees received print and digital lookbooks showcasing all the Home Depot product displayed throughout the weekend. In addition to the 21 interviews with media attendees, Sarah Fishburne and Erika Woelfel participated in a satellite media tour, where they were broadcasted to 25 television and radio stations nationwide, sharing the news about “Back to Nature,” color trends and more.
I ghostwrote an article for a client who was branching into the sports technology and entertainment space for the Technology Association of Georgia’s HUB magazine, “A Tale of Two Stadiums,” where the technology of Atlanta’s new Mercedes-Benz Stadium and Augusta’s GreenJackets Stadium where reviewed and compared.
Read the article here.
I secured my first byline cover story in Atlanta Home Improvement for cable rail client, Feeney, Inc. This cover story originated from getting Feeney’s cable rail product placed in a brand new FOX home renovation show called “Home Free.” Since the show was shot in the metro Atlanta area, I negotiated rights to publish photos from the episode that featured Feeney’s product and pitched the story to Atlanta Home Improvement, landing the cover story.
Read the story here.